A series of ads by Bajaj has led to TVS taking legal action against the motorcycle manufacturer. The issue pertains to a certain ad campaign launched by Bajaj, which seems to disparage TVS’ products. The Madras high court has currently issued two weeks of interim injunction on the ad campaign until the ad dispute is solved.
The Madras court has been made the battle ground, as TVS and Bajaj enter a dispute regarding a certain strain of ads released by Bajaj, which have been accused of disparaging the products of TVS Motor. In response, the high court has issued a two-week interim injunction on the ad series until the ad dispute is resolved amicably.
The advertisement is of the Bajaj CT 100, and features the TVS XL 100 as its rival. According to the high court, the ads in question compare the fuel efficiency of the two bikes, and being a Bajaj ad, naturally tries to one up the TVS product. However, TVS claims that the comparison made is not in good taste, and the numbers too, are falsified. Thus the court has stopped Bajaj from continuing with the ad for a period of two weeks, during which the high court will look into the matter at hand.
The case was filed around nine days ago, and close to nine dealer ads were circulated in the state of Tamil Nadu. While the court states no objection regarding Bajaj’s overstatement of its own product, defamation of its rival’s product is where the problem lies. The XL 100 has been shown to have fuel economy figures that are less than 50% of that of the Bajaj CT 100, which TVS claims is false. This gives the ad a negative undertone according to the court, which is not permissible.
TVS Drags Bajaj To Court Over Ad Dispute
– TVS has dragged Bajaj to court over a disparaging ad
– The ad in question compares the Bajaj CT 100 and the TVS XL 100
– TVS claims Bajaj has used false figures to push its product
– The Madras high court has issued a two-week interim injunction over the ad campaign